There are several benefits to selling items on your own website as opposed to a platform like Etsy or eBay:

Control: One of the main benefits of selling items on your own website is that you have complete control over the look, feel, and functionality of the website. This includes the design, layout, and branding of the website, as well as the user experience. This can be important for businesses that want to establish their own unique brand identity and differentiate themselves from competitors.

Customization: When selling items on your own website, you have the ability to customize the website to meet the specific needs of your business. This includes the ability to add custom features and functionality to the website, such as a shopping cart, payment gateway, and customer login area. This can be important for businesses that want to offer a unique and personalized shopping experience to their customers.

Fees: Another benefit of selling items on your own website is that you have the ability to avoid platform fees. Many e-commerce platforms, such as Etsy and eBay, charge fees for listing items and for each sale. By selling items on your own website, you can avoid these fees and keep more of the profits from each sale.

Own customer data: When selling items on your own website, you own the customer data and have the ability to use it for marketing and customer relationship management. This includes data such as customer email addresses, purchase history, and preferences. By owning this data, you have the ability to create targeted marketing campaigns and offer personalized recommendations to customers.

Branding: When selling items on your own website, you have the ability to establish and maintain your own brand identity. This includes creating a consistent look and feel for your website and marketing materials, as well as developing a unique brand voice and personality. This can be important for businesses that want to create a strong brand presence and establish themselves as a trusted and reputable company.

Direct relationship with customers: When selling items on your own website, you have the ability to develop a direct relationship with your customers. This includes being able to offer personalized customer service and support, as well as the ability to gather customer feedback and make improvements based on customer needs. By developing a direct relationship with customers, you can build customer loyalty and increase customer retention.

Marketing opportunities: When selling items on your own website, you have the ability to implement your own marketing and advertising campaigns. This includes the ability to use email marketing, social media marketing, and paid advertising to reach potential customers. By selling items on your own website, you have the ability to control your own marketing efforts and target specific audiences.

Professional image: Having a professional and well-designed website can help to establish your business as a professional and reputable company. This can be important for businesses that want to attract high-value customers and build trust with potential customers.

Scalability: When selling items on your own website, you have the ability to scale your business as needed. This includes the ability to add new products and services, expand into new markets, and increase your marketing efforts. By selling items on your own website, you have the ability to grow your business at your own pace and in a way that aligns with your business goals.

Overall, there are several benefits to selling items on your own website as opposed to a platform like Etsy or eBay. These benefits include control, customization, the ability to avoid fees, ownership of customer data, the ability to establish and maintain a unique brand identity, a direct relationship with customers, marketing opportunities, a professional image, and scalability. By selling items on your own website, businesses have the ability to create a unique and personalized shopping experience